What is marketing?
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society as a whole. It is a vital function for businesses of all sizes and industries. It helps to attract and retain customers, build brand awareness and loyalty, and ultimately drive revenue and profitability. Marketing is a critical function for any business looking to succeed in today’s competitive marketplace.
Our freelance marketeers can employ their expertise and market your business.
Marketing freelancer in Belgium
Freelance marketing refers to the practice of offering marketing services to clients on a freelance or contract basis. Freelance marketers typically work independently, offering services on marketing-related activities.
Advantages for the organisation:
A freelancer saves the company from the trials and tribulations of putting together a marketing team. Additional, they are not responsible for training and maintaining them. Most importantly, it allows businesses of all shapes and sizes to get a freelance marketing expert right off the bat, depending on their budget.
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What can a freelance marketeer offer?
Product management
Email Marketing
Social Media Marketing
Website Marketing
Affiliate Marketing
Search Engine Marketing
Possible freelancers within this domain
Freelance jobs explained
A freelance content marketer is a professional who creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Some common tasks include:
- Developing content strategy that align with the business objectives and target audience.
- Content creation, including blog posts, social media posts, email newsletters, videos, infographics, and whitepapers.
- Content optimization for search engines and user experience, using techniques such as keyword research, on-page optimization, and usability testing.
- Analytics and reporting to track content performance and report on key metrics, such as website traffic, engagement, and conversion rates.
A freelance SEO/SEA (Search Engine Optimization/Search Engine Advertising) expert is a professional who specializes in optimizing websites for search engines and managing paid search advertising campaigns.
Some common tasks inlcude:
- Conducting keyword research to identify the keywords and phrases that potential customers use to search for products or services related to the client's business.
- Optimizing website content such as headlines, copy, and metadata, and link building to improve visibility and relevance to search engines.
- Managing paid search advertising campaigns such as Google Ads, to increase the visibility and traffic of the client's website.
- Analyzing website performance to track website performance, such as traffic, rankings, and conversions, and use this data to make recommendations for further optimization.
A freelance digital marketing expert is a professional who specializes in promoting products, services, or brands through digital channels such as search engines, social media, email marketing, and other online platforms.
Some common tasks inlcude:
- Developing digital marketing strategies that align with the business objectives, target audience, and budget.
- Search engine optimization (SEO): optimize websites, content, and other digital assets to improve their visibility and ranking on search engines like Google.
- Social media marketing campaigns to increase brand awareness, engagement, and conversions.
- Paid advertising such as Google Ads, social media ads, and display ads, to increase visibility and traffic to the client's website.
- Analytics and reporting to track digital marketing performance and report on key metrics, such as website traffic, engagement, and conversion rates.
A freelance communication manager is a professional who specializes in managing communication strategies and activities for clients.
Some common tasks inlcude:
- Developing communication strategies that align with their business goals and objectives.
- Internal communication to ensure that employees are informed and engaged.
- Crisis communication plans and manage communication during crisis situations to protect the reputation of their clients.
- Event planning and management such as product launches, press conferences, and corporate events, to promote the client's brand and communicate with stakeholders.
A freelance marketing manager is a professional who specializes in managing marketing strategies and activities for clients.
Some common tasks inlcude:
- Developing marketing strategies that align with their business objectives, target audience, and budget.
- Brand management: Freelance marketing managers manage the client's brand and ensure that it is consistently communicated across all marketing channels.
- Content creation: Freelance marketing managers create and curate content for various marketing channels, including social media, email marketing, and advertising.
- Digital marketing: Freelance marketing managers manage digital marketing campaigns, including SEO, PPC advertising, and social media advertising, to increase brand visibility and drive traffic to the client's website.
A freelance copywriter is a professional who specializes in creating written content for clients, with the goal of promoting products or services, engaging audiences, and persuading them to take a desired action.
Some common tasks inlcude:
- Creating content including advertising copy, product descriptions, blog posts, email marketing campaigns, and social media posts.
- Editing and proofreading their own work and may also be responsible for reviewing and editing content created by other writers or contributors.
- Freelance copywriters must be able to work independently and manage their time effectively to meet deadlines and deliver high-quality content on time.
A freelance social media manager is a professional who specializes in managing social media accounts and creating social media content for clients. The goal is to increase engagement, brand awareness, and ultimately drive traffic and sales for the client's business.
Some common tasks inlcude:
- Developing social media strategies that align with the business objectives, target audience, and budget.
- Creating engaging and relevant social media content, including text, images, videos, and infographics, that aligns with the client's brand voice and messaging.
- Analyzing and reporting to track social media performance, measure the success of campaigns, and report on key metrics to the client.
- Staying up-to-date with social media trends and algorithm changes to ensure that their strategies and content are effective and optimized for success.
A freelance brand manager is a self-employed professional who specializes in developing and executing brand strategies for clients. The goal is to create a strong and consistent brand identity that resonates with the target audience and builds customer loyalty.
Some common tasks inlcude:
- Developing brand strategies that align with their business objectives, target audience, and budget. This may include defining the brand's values, messaging, visual identity, and tone of voice.
- Creating brand assets such as logos, visual identity systems, brand guidelines, and messaging platforms that are consistent with the brand strategy.
- Managing brand consistency: all brand communications and touchpoints are consistent with the brand strategy and guidelines, including website design, social media content, advertising campaigns, and packaging.
Monitoring brand performance using metrics such as brand awareness, customer satisfaction, and sales, and adjust the brand strategy as needed.
A freelance growth hacker is a professional who specializes in developing and executing strategies to drive rapid and sustainable growth for startups and small businesses. Growth hacking involves using creative and unconventional marketing tactics to quickly and efficiently acquire and retain customers.
Some common tasks inlcude:
- Developing growth strategies that align with their business objectives, target audience, and budget. This may include identifying growth opportunities, developing experiments, and prioritizing tactics.
- Implementing tactics such as social media marketing, search engine optimization, email marketing, referral marketing, and paid advertising to acquire and retain customers.
- Testing and optimization: use data and analytics to test and optimize tactics to improve their effectiveness and efficiency. They use tools such as A/B testing, funnel analysis, and cohort analysis to measure and analyze results.
- Staying up-to-date with marketing and technology trends to identify new growth opportunities and tactics.